New convention?

When browsing through magazines in WhSmith, this version of 'Q' magazine really caught my eye and i felt it deserved to be posted on here. There seems to be 2 front covers. One was a almost 'CD style' cover for the actual magazine with the other front cover. I feel that they had chosen to do this because there was possible two main stories that they wanted the reader to see and they maybe felt that they both deserved the front page. I have hardly seen this technique used in music magazines, and i initially thought that it was done because 'FREE MUSIC' was advertised and i assumed that there was a CD inside and the cover was for security; but i later found that the free music was a download inside the magazine so this was a false accusation. I feel that this may catch on to other music magazines and may be a common magazine convention in the future. (You can see that on the right is the actual magazine and the left is the cover)